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FR® Virtual Campus Series: Build Your Business with Social Media
November 13, 2026 9:30 AM - 12:30 PM
(EST)
Description
Florida REALTORS® Virtual Campus Series presents Building Your Business With Social Media 3-hour Specialty CE credit course
While many licensees are familiar with Facebook and Twitter for low or no-cost social media marketing, you may not be as familiar with three of the most popular and fastest-growing social media platforms: Instagram, TikTok, and YouTube.
These apps can pay huge dividends by raising your profile in your local market.
OBJECTIVES - After taking this class students will be able to:
Recognize how to target their audience using various social media apps
Analyze their success using app-specific statistics
Create content on various social media apps
Recognize the differences between various social media apps
Optimize social media content to generate traffic
Identify ways to engage with their target audience
Utilize trending content on TikTok to increase user outreach
Optimize YouTube channel customization to personalize content
Maximize niche content using Instagram Reels
Meet Your Instructor: Ivan Hernandez
If you've ever sat through a training that felt longer than a real estate transaction, Ivan Hernandez is on a mission to make sure that never happens. As a real estate educator, trainer, and technology advocate, he helps professionals build skills through practical, engaging learning experiences.
A NAHREP 10 Certified Trainer and Professional Development Advisor, Ivan, has trained agents nationwide in marketing, technology, AI, and business development. He previously served as a Leads Manager and Productivity Coach for local real estate offices.
Outside the classroom, Ivan is the creator of "South Florida Ivan", a platform showcasing the events, businesses, and experiences that make South Florida unique.
PRESENTED BY:
Time
The webinar begins at 9:30 a.m.
Pricing
Florida REALTORS® Virtual Campus classes are a member benefit and are provided at no charge for local REALTOR® members.
If you've ever sat through a training that felt longer than a real estate transaction, Ivan Hernandez is on a mission to make sure that never happens. As a real estate educator, trainer, and technology advocate, he helps professionals build skills through practical, engaging learning experiences.