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FR® Virtual Campus Series - Basic Negotiating Skills for Realtors

June 6, 2025 9:30 AM - 1:30 PM (EDT)

Description

Florida REALTORS® Virtual Campus presents "Basic Negotiating Skills for Realtors" a 3-hour Speciality CE course This course examines the art of negotiation and what it can mean for a real estate professional when practiced correctly.

Just imagine a Realtor® is in a situation where they want one thing, and their counterpart wants another. What to do? Challenge them to a duel? Although dueling days are past (whew!), there is a way to find a solution – and that is through negotiation. This course examines the art of negotiation and what it can mean for a real estate professional when practiced correctly. It will help Realtors® determine what negotiation is and how they can use it to find a solution.

In learning that negotiating is finding a suitable compromise while keeping the focus on what each party needs to get out of the situation, students will understand that negotiation is a valuable skill that can assist them in and out of work situations. Realtors® will learn about themselves to best understand how to negotiate with their clients. Best of all, it can help them earn more money and get the results they desire.

Objectives: After taking this class students will be able to:

• Provide an environment where the parties involved are aware of each other’s needs and are willing to work together

• Bring to a conclusion a negotiation where each participant leaves satisfied with the results

• Explain merit-based negotiation and how beginning with a desired outcome improves the well-being of all participant

• List the five power positions and how each can be used in a specific negotiation to achieve

• the desired outcome

• Demonstrate six negotiating tactics that benefit the parties to the negotiation

Instructor:


  • custom photo of speaker

    David Jensen


    David Jensen has been a licensed real estate agent since 1975 and a licensed broker since 1978. During his career he has owned several real estate brokerages, managed hundreds of real estate licensees both new and experienced, and enjoyed a successful career working with his own buyers and sellers.

Time

The webinar starts at 9:30 am and ends at 1:30 pm. Please log in at least 5 minutes before the start of the webinar.

Pricing

Florida REALTORS® Virtual Campus classes no charge for local REALTOR® Members.

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Contact Information

LAKELAND REALTORS®
Name: Heather Cook
Phone: (863) 687-6111 Ext 102
Email: hcook@lakelandrealtors.org
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