Lakeland Board Of Realtors
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Attending Advanced Matrix

10 a.m.-Noon Advanced Matrix

Summary
10 A.M.-Noon | 2-hr Specialty CE Credit | FREC# 0031804 This advanced course strengthens MLS proficiency by teaching real estate professionals to use Matrix’s most powerful tools for research, searching, and customer management. Participants will learn advanced search techniques, map based filters, custom displays, Speed Bar shortcuts, and methods to refine and organize listing results. The course also covers Hot Sheets, Market Watch, saved searches, auto emails, carts, and customer activity tracking through the Contacts Dashboard. Learners will leave equipped to navigate Matrix with greater efficiency and accuracy, supporting more informed decision making and enhanced customer service.

Not Attending

10 a.m.-Noon Advanced Matrix

Attending CMA Tools

1-3 p.m. CMA Tools

Summary
1-3 P.M. | 2-hr Specialty CE Credit | FREC# 0031639 This Continuing Education course provides real estate professionals with a comprehensive and systematic examination of the Comparative Market Analysis process. Participants will learn to conduct thorough research using iMapp, Realist, and Matrix, accurately interpret public record data, and apply industry aligned methods for identifying and refining comparable properties. The course offers detailed instruction on the use of valuation principles, market analysis techniques to support sound pricing recommendations, and more. In addition, learners will create a fully developed CMA within Matrix, including report customization, mapping, statistical review, and professional presentation standards. Upon completion, participants will be equipped to produce precise, data supported CMA reports that meet the expectations of both customers and industry best practices.

Not Attending

1-3 p.m. CMA Tools

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