Description

Unlocking Buyer Loyalty: Navigating Buyer Broker Agreements for Real Estate Success - 3 HR Specialty  CE

Have you ever felt like saying, “Buy from me or get out of my car.” You work with a buyer for days on end, drive them to every house they want to see, only to find out a week later that they used their Great Aunt Lucy, who has a real estate license, to buy a home? Loyalty seems to be at an all-time low. The internet helps buyers gain tons of information and we as licensees have to prove our worth and value even more today. Why should a buyer pick one agent to work with and be loyal? Is there a way a buyer can do that? We ask sellers to commit to one brokerage with an agreement so why don’t we ask buyers for the same commitment? Let’s find out how. 

Objectives: After taking this class students will be able to: 

• Explain the importance of working exclusively with a buyer.
• List ways the associate can find buyers to work with.
• Determine which agreement is appropriate when.
• Understand how written agreements protect both the customer and the brokerage.
• Understand what an exclusive representation means when working with a buyer.
• Explain what an exclusive representation doesn’t mean when working with a buyer.
• Understand what types of agency relationships are authorized with an exclusive buyer broker agreement.
• Determine when a showing agreement form might be better utilized than an exclusive representation.
• Understand how to properly fill out an exclusive buyer broker agreement.
• Understand how to properly fill out a showing agreement.
• Explain to a buyer the importance of the agreement and how to present it.
• Understand the Arbitration Hearing process and how clear written agreements between the buyer and seller can assist in confusion of procuring cause. 

Instructor: Caroline Boland, GRI