Lakeland Board Of Realtors
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Building Your Business with Social Media

Thursday, July 6, 2023 (1:00 PM - 4:00 PM) (EDT)


REALTORS® must register for this webinar through their Primary Association. Primary Association will be billed by Florida REALTORS® for their attendance.

Florida REALTORS® Virtual Campus series presents BUILDING YOUR BUSINESS WITH SOCIAL MEDIA 3 HR CE, with IRVIN BEACHAM as your instructor. 

While many licensees are familiar with Facebook and Twitter for low or no-cost social media marketing, you may not be as familiar with three of the most popular and fastest-growing social media platforms: Instagram, TikTok, and YouTube. These apps can pay huge dividends by raising your profile in your local market. 

Objectives: After taking this class students will be able to: 

• Recognize how to target their audience using various social media apps. 

• Analyze their success using app-specific statistics. 

• Create the content on various social media apps. 

• Recognize the differences between various social media apps. 

• Optimize social media content to generate traffic. 

• Identify ways to engage with their target audience. 

• Utilize trending content on TikTok to increase user outreach. 

• Optimize YouTube channel customization to personalize content. 

• Maximize niche content using Instagram Reels.


Lakeland REALTORS® offers Florida REALTORS® Virtual Campus classes for 2023 to its Primary REALTOR® Members at no charge.

Virtual From Your Home or Office
Event Contact
Heather Cook
(863) 687-6111 Ext 102
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Thursday, July 6, 2023 (1:00 PM - 4:00 PM) (EDT)
The webinar starts at 1 pm and ends at 4 pm. Please log in at least 5 minutes prior to the start of the webinar.
EDU-CE Virtual
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