Lakeland Board Of Realtors
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CMA Tools

Monday, May 15, 2023 (1:00 PM - 3:00 PM) (EDT)


Lakeland REALTORS® presents CMA Tools by Stellar MLS. Non-CE

Learn to use a variety of tools included in your MLS subscription that will assist you in creating a unique Comparative Market Analysis using the Matrix platform, utilizing the public record information, and using the Cloud CMA platform.

Pricing a property is perhaps one of the most crucial steps when working with a buyer or seller. In the days of so many questionable automated models that attempt to value properties, creating a thorough Comparative Market Analysis (CMA) is also an opportunity for a real estate agent to stand out to their buyer or seller. Through your MLS subscription, you have a variety of tools to assist you in completing a CMA and researching the value of a property. These include tools to research your subject property, analyze the market of the subject property, search for the best comparable properties in that market, and build an impactful report and presentation for your customer.

This, 2-hour course, will walk you through the listing presentation and discuss the tools and skills you will need to create a polished, professional. We will create a unique Comparative Market Analysis in the Matrix platform, utilizing the public record information and Using the Cloud CMA platform. 

• What to bring on the listing appointment
• Where to find the forms you will need for the listing presentation
• How to craft a professional CMA
• How to research a subject property
• How to select comparable properties
• How to use the map to create an effective CMA
• How to add photos to your CMA
• How to develop a custom branded CMA unique to your style
• How to Create Matrix CMA using the Easy Button
• How to Create a Cloud CMA using the Quick and Dirty Option


Free to Stellar MLS Customers

619 E. Orange Street
Lakeland, FL 33801 United States

The Association parking lot and entrance are located at the rear of the building. Access is located off of S. Iowa Ave and Citrus Ln. Public parking is also available at Hollis Gardens on Orange St. located directly across from the Association.

Event Contact
Heather Cook
(863) 687-6111 Ext 102
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Monday, May 15, 2023 (1:00 PM - 3:00 PM) (EDT)

1:00 PM - 3:00 PM

EDU-MLS In Person
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