Lakeland Board Of Realtors
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Success Series Presenting and Negotiating The Offer

Thursday, September 5, 2024 (3:00 PM - 5:00 PM) (EDT)


Florida REALTORS® CE Express course "Success Series-Presenting and Negotiating The Offer" is being offered in person and is approved for 2-hour Specialty CE Credit.

Finding it difficult to bring sellers and buyers together to make sales more efficient and effective?

Take this course and learn how to increase your competence and productivity in negotiating offers, by learning how to work efficiently with sellers and buyers, to achieve a satisfactory result for all.

Objectives: After taking this class students will be able to:

  • Understanding the elements of a negotiation
  • Effectively presenting an offer on behalf of your customer
  • Personal management skills are needed when working with buyers and sellers
  • Demonstrate the use of probing questions to identify the true motives behind an offer
  • Bringing parties to an agreement on an offer
  • Identifying major objections and how to overcome them


Patricia Sherman is an active broker sales associate for Coldwell Banker Vanguard Realty in Fleming Island, Florida. A multi-million-dollar producer and a member of the Northeast Florida Association of Realtors® since 1994, it has only been in the last few years that her love of teaching has come over to real estate.

After retiring from the United States Navy, where Patricia worked as an Air Traffic Controller for almost 22 years, she decided to try something different!

Patricia holds an associate in arts degree; has her broker’s license, and Florida real estate instructor’s license, and earned the following designations and certificates: CRS, MRP, ABR, RENE, SRS, SRES, GRI, GREEN, C2EX, AHWD, PSA, FMS, CSP, CSA, LMC, SFR, BPOR, e-Pro.

Patricia was awarded the Northeast Florida Association of Realtors® ‘Educator of the Year’ in 2005, 2010, and 2013 Awards. She also instructs for the American Heart Association’s CPR, BLS, and First Aid courses.

Her philosophy is “To enjoy every day, use humor as often as I can, to SMILE, and live life to its fullest!” Patricia is married to the “Love of her life” and has been for over 41 years! She has 2 daughters, 6 grandchildren, 1 great-grandson, 2 dogs, and 3 parrots.


Members $10.00

Non-Members $20.00

Lakeland REALTORS®
619 E. Orange Street
Lakeland, FL 33801 United States

The association parking lot and entrance are located at the rear of the building. Access is located off S. Iowa Ave and Citrus Ln. Public parking is also available at Hollis Gardens on Orange St. located directly across from the Association. 

Event Contact
Heather Cook
(863) 687-6111 Ext 102
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Thursday, September 5, 2024 (3:00 PM - 5:00 PM) (EDT)

3:00 am to 5:00 pm

EDU-CE In Person
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