Description

Florida REALTORS® Virtual Campus Series presents
Building Your Business With Social Media
3-hour Specialty CE credit course

While many licensees are familiar with Facebook and Twitter for low or no-cost social media marketing, you may not be as familiar with three of the most popular and fastest-growing social media platforms: Instagram, TikTok, and YouTube.

These apps can pay huge dividends by raising your profile in your local market.

OBJECTIVES - After taking this class students will be able to:

• Recognize how to target their audience using various social media apps
• Analyze their success using app-specific statistics
• Create content on various social media apps
• Recognize the differences between various social media apps
• Optimize social media content to generate traffic
• Identify ways to engage with their target audience
• Utilize trending content on TikTok to increase user outreach
• Optimize YouTube channel customization to personalize content
• Maximize niche content using Instagram Reels

Meet Your Instructor: Ivan Hernandez

If you've ever sat through a training that felt longer than a real estate transaction, Ivan Hernandez is on a mission to make sure that never happens. As a real estate educator, trainer, and technology advocate, he helps professionals build skills through practical, engaging learning experiences.

A NAHREP 10 Certified Trainer and Professional Development Advisor, Ivan, has trained agents nationwide in marketing, technology, AI, and business development. He previously served as a Leads Manager and Productivity Coach for local real estate offices.

Outside the classroom, Ivan is the creator of "South Florida Ivan", a platform showcasing the events, businesses, and experiences that make South Florida unique.

PRESENTED BY: